MERCHANDISING

displays

The basics: Limes, like lemons, are hardy enough to permit mass displays in bulk, film bags, tubes or over wrapped trays.
Offer limes of similar size. That helps prevent fruit from being picked over.
Selling in multiples is the key. Limes move faster when offered at "4 for."
Limes can be positioned with citrus or next to avocados and tomatoes, along with guacamole mixes.
Displaying limes with lemons, avocados, tomatoes or green peppers helps show them off.
Display limes in the liquor/beverage department, where they are viewed in a buying area that traditionally rings up large sales.
Use of limes in drinks is well known, but to stimulate sales, post signs suggesting other uses, such as lime pie.
Cross-Merchandise limes with fish in the seafood department.
Advise consumers to sprinkle limes with a few drops of water and store in a plastic bag in the refrigerator to prolong shelf life.


Nutrition

In addition to providing grams and Daily Values, nutrient content descriptors can inform consumers if a nutrient level is considered high or low.
When using a nutrient content descriptor, Food and Drug Administration Labeling laws state the descriptor should be used as in this example: broccoli, a low-sodium food, or broccoli, low in sodium, etc. The statement low-sodium

Varieties
Persian/Tahiti
Year-round
Bearss
Year-round
Lull Mar-Jun


Fla. Produces more than 90 percent of the annual crop. Supplies peak in late spring and summer.

Broccoli implies that the broccoli is different or specially prepared. Do not use that type of misleading statement.
Nutrient content descriptors allowed for limes include: fat-free, saturated-fat-free, sodium-free, cholesterol-free, low-calorie, a good source of fiber and high in vitamin C.


Foodservice

Limes add flavor to marinades, salad dressings and drinks. Limes also are an attractive garnish. Lime boats can be used to service dressings, sauces or jelly.
Cut limes into four to six wedges to squeeze over fresh fruits, vegetables, fish and chicken dishes.
Serve a wedge of lime with papayas and other tropical fruits to highlight subtle flavors.
Stud a plump lime wedge with cloves to add a tropical flair to hot tea.
To get the most juice from limes, keep at room temperature for one hour before squeezing.
Substitute limes for salt and butter in health-conscious recipes.

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